About Us

Your goals are our goals. It's as simple as that. We work to ensure every project, no matter how big or small, gets the resources it needs to succeed.

THE TEAM

This is us

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Daina Falk

CEO

  • Leads strategy, partnerships, and creative
  • Built athlete relationships across the NBA, NFL, NASCAR, and Olympic sports
  • Authored The Hungry Fan's Game Day Cookbook; 45,000 copies sold
  • Featured on NBC, CBS, Fox Sports, CBS Sports, Universal Sports, NFL Network,
    Food Network, and CNN Headline New    s
  • Produced unscripted TV and digital shows/content for Viacom, Universal
    Sports, and CBS
  • Connects world-class talent with Fortune 500 sponsors for measurable outcomes


Vish Hindocha

COO & Growth

Man with dark hair and beard smiles, wearing a white and gray striped jacket.
  • Scales companies at the intersection of sports, tech, and media
  • Scaled marketing agency delivering $150M+ in client revenue across industries
  • Ex-Accenture & PwC Strategy, led digital transformations for global brands and institutions
  • Expert in data-driven growth, funnel optimization, and operational strategy


  • High-volume production and operations leader
  • Led production at BuzzFeed, Complex, and TubeScience
  • Delivered thousands of branded content assets across major platforms
  • Builds workflows for speed to market and creative testing
  • Ensures cross-platform quality and ROI
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Laina Kaffenberger

Producer

  • 20+ years experience in film, branded content, and live event production
  • Credits include Planet of the Apes, Maze Runner, and The Fantastic Four
  • Brand work includes Four Seasons Hotels & Resorts, Westfield, Verizon Facebook, and DoorDash
  • Produced large-scale live events including Coco Live at the Hollywood Bowl, Rocketman Live, and BruceFest
  • End-to-end producer delivering on time and on budget worldwide
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Allison Calleri

Producer

  • Director with roots in professional dance and aerial performance
  • Starred in The Lion King (touring), and performed at Walt Disney World and aboard Royal Caribbean
  • Directed commercials, music videos, short films, and four feature documentaries
  • Brand clients have included Disney Theatrical Group, the Los Angeles Ballet, Facebook, DoorDash, Colgate, and  Hollywood Records
  • Leads production teams from a creative vision to polished delivery for any channel or platform
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Selena Moshell 

Creative Director

Excellence in Execution

From athlete sourcing, to production, to distribution, we hold ourselves to the highest standards.

We’re relentless about helping brands win, turning athlete trust into measurable outcomes.

Passion for Performance

Scalability Built-In

From pilot projects to global rollouts, our model grows with your brand’s ambitions.

OUR VALUES

The values we believe in

Authenticity Over Hype

We build campaigns on athlete trust and cultural credibility, not inflated follower counts.

Every campaign is designed to deliver measurable ROI, not vanity metrics.

 Performance First

Radical Transparency

We guarantee delivery and share every result openly. No hidden metrics, no smoke and mirrors.

OUR PHILOSOPHY

Every project has its own personality. We approach each challenge with fresh energy and inspiration, so you get the best results. 

Ready to start your next winning campaign?

Tell us a bit about your goals and we’ll show you how athlete-led content can deliver predictable performance.

Contact Us