The Right Athletes. The Right Deals.

The Right Outcomes.

Most brands either overpay influencers or avoid athletes altogether. We help you find the right athletes, structure partnerships that protect your spend, and launch campaigns that deliver measurable ROI.

The traditional playbook is broken:


  • Influencers – Cheap but forgettable, inflated follower counts, low trust.
  • Sponsorships – Expensive, slow, and built for logos not conversions.



The result? Millions wasted on partnerships that don’t move the needle.


We built a smarter model: athlete partnerships designed to perform like a growth channel.

The Problem (The Old Way is Broken)

Why most brand partnerships fail.

From wasted spend to measurable outcomes.

Before (Frustration):

  • Paying influencers with no clear ROI
  • Vanity metrics that don’t translate to sales
  • Deals that look good on paper but fail in culture

After (Transformation):

  • Athletes aligned with your brand values and audience
  • Content that fans actually believe in
  • Deals structured for ROI, not hype

What we do

Athletes carry something influencers can’t fake: cultural weight, credibility, and fan trust. When an athlete tells your brand’s story, it feels authentic and that’s what drives conversions.

Match athletes to brand values & audience culture

Structure smarter deals with clear success metrics

Ensure every partnership is built for conversion, not vanity.

OUR PROCESS

Making athlete partnerships simple.

If you’ve never worked with athletes before, the idea can feel complex or out of reach. That’s why we built a clear four-step process that takes you from first conversation to measurable results. No guesswork, no wasted spend -  just the right athlete, the right story, and the right outcome.

Discovery

Black arrow pointing right.

We unpack your goals and show you where athlete-driven storytelling fits into your marketing mix (even if you’ve only ever used influencers).

Alignment

Black arrow pointing to the right.

We identify athletes who embody your brand values and have built-in credibility with your target audience.

Structure

Black right arrow.

We handle contracts and deal terms so you’re protected — no vague promises, no inflated rates.

Activation

Black arrow pointing right.

We create campaigns that plug directly into your funnel and deliver measurable ROI, not vanity metrics.

Proof points

Our team has built athlete relationships and campaigns across the NBA, NFL, NASCAR, Olympic sports, and Fortune 500 brands. Our work has been featured by major outlets like NBC, CBS, Fox Sports, USA Today, and The Washington Post.

Testimonials

We’d never used athletes in our marketing before and honestly didn’t see the point. Hungry Inc showed us how it could work for our brand, and the results blew us away.

Sarah Mitchell

Marketing Director

Person in a blue blazer with dark hair braided down the back against a blue sky.
Jason Rivera

Brand Manager

Woman in yellow beret looking through binoculars, against a yellow background.

I always thought athlete campaigns were only for big sports brands. Turns out, having the right athlete tell our story made people pay attention in a way we hadn’t managed before.

We usually spend weeks trying to find the right partner. Hungry Inc did it in days and handled all the back-and-forth for us.”

Emily Carter

VP of Partnerships

Person with glasses and beanie holding a Boston Terrier dog, both wearing yellow sweaters, orange background.

FAQs

Still on the fence? Here are some answers.

  • Aren’t athletes too expensive?

    Not when structured for ROI. We work across tiers  from college athletes to legends so budgets stay flexible without losing impact.

  • What if this doesn’t work for my brand?

    That’s why we start with Discovery. We only recommend athletes and campaigns that fit your audience and goals. No fit, no push.

  • Do I need a big budget to start?

    No. You can launch with a pilot using a single college or pro athlete, or scale into Olympic and legendary activations when ready.

  • What type of athletes do you work with?

    We match the right level of influence to your goals whether it’s trusted local names, rising stars, Olympic champions, or cultural icons.

  • How do you guarantee results?

    Every campaign includes guaranteed distribution and performance metrics, so you know exactly what you’re getting before you spend.

Ready to start your next winning campaign?

Tell us a bit about your goals and we’ll show you how athlete-led content can deliver predictable performance.

Contact Us